The relationship between business and society in America has always been close. Today, it is perhaps closer than ever. Catalyzed by events like the murder of George Floyd and inspired by powerful social movements, many corporations have moved from tacit to far more open positions on hot-button social issues. Society, in turn, has largely moved to embrace corporations whose values they share, and reject those whose values they don’t. What is the future role of business in society, and vice versa?